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‘Best Job in the World’ goes to Briton Ben Southall

May 7th, 2009 admin No comments

It’s official! Tourism Queensland has chosen Ben Southall as their Island Caretaker.

Ben is the hardiest and most impressive candidate as far as extreme adventurism goes. It is very hard to top the Land Rover roaring, tough-as-nails man who climbed 5 mountains and ran 5 marathons in the same year in some of the toughest conditions in Africa. I know he’ll be able to hack this job because of the physical and mental requirements of the role. He’s as tough as they come and so is his toughbook (which he showed to us the last time we met up)!

I’m sure he’s inundated with media requests at the moment and I’ll wait till this dies down to congratulate him privately. I would however like to congratulate everyone from the Top 50 to the Top 16 for all their achievements and I thank Tourism Queensland for the amazing experience. I’ve made good contacts from this campaign and have a renewed sense of purpose because of the Best Job in the World. Money can be made in many ways but the experience is something money cannot buy.

I hope that the Top 15 who didn’t make it will know that you’re all winners. I remember how disappointed some of the Top 50s were when we didn’t make it to Hamilton Island but look up because the opportunities for other things have just begun and I hope to get to meet the rest of you one day. :)

The Edge: My viral marketing campaign for the ‘Best Job in the World’

April 16th, 2009 admin No comments

theedgelogo

In an article published on the Edge on 31st March 2009, Emily Tan interviewed me and documentedĀ  my digital campaigning efforts for the Best Job in the World. Read the story here: Viral marketing makes ‘Best Job in the World’ campaign a runaway success.

Expatriate Lifestyle Magazine Feature Now Out!

April 6th, 2009 admin 1 comment
Expatriate Lifestyle Magazine April Issue

Expatriate Lifestyle Magazine April Issue

Even though I did not make the Top 16 shortlist for the Best Job in the World, media coverage will still be popping up here and there as a result of earlier efforts that was part of my longer-term campaign strategy for Queensland.

I was notified by the Assistant Editor that the Expatriate Lifestyle April 2009 issue is currently out on the newstands. Do get a copy for your collection since my interview is in there. You can draw a halo on my head and cute whiskers from my cheeks if you like, and I promise to sign it if you bring it along the next time I am in Malaysia! Feel free to say hello and leave a comment on my blog. It would be nice to get to know my voters! :)

Categories: Australia, Island Reef Job, Press, Travel Tags:

James’ Farewell Drinks

April 3rd, 2009 admin No comments
Sarah-Louise, James, and Jackie at SOS (3rd Apr 2009)

Sarah-Louise, James, and Jackie at SOS (3rd Apr 2009)

While I didn’t make the Top 16, the other expat in the U.K. James Hill did. I went to his farewell do at Smiths on Smithfield in Farringdon yesterday evening to give him a megahug for making it to the next stage. You can see we’re all a bit tired but James looks especially so because he hasn’t slept in two days. Wishing him all the best!

I Didn’t Make it to the Top 16

April 3rd, 2009 admin No comments

It’s 10:30am, the day after I found out that I wasn’t picked to be on the Top 16. I’m feeling a cross between a bad hangover and positive wishes for the friends that I’ve made along the way who made it through to the next round. The very first thing that comes to mind is to thank Tourism Queensland for the opportunity to be a part of this amazing journey. I have learned so much in the past few months about the power of initiative and that will help me onward.

Second thing that comes to mind is to thank all my friends and fans who has been voting and hoping along with me over the past few weeks. You’ve been amazing. Being based in the U.K., I couldn’t be in the country to do most of the legwork myself, and for a campaign that was purely-online and managed half way across the world, 25th place on the leaderboard was freaking phenomenal!

They say timing is everything and today, I feel that couldn’t be more true. When I had heard about The Best Job in the World something moved me to apply for it. So I began channeling my energy toward a standard that symbolizes the epitome of human happiness and I found myself pursuing, and surprisingly making the Top 50 out of 34,000 applicants. The past few weeks of being one of the Top 50 have been nothing short of amazing.

I have learned immensely about myself over the past two months that no other experience would have taught better. Queensland became a vision of something better to aim for, a kind of utopia that suggests that there exists a heaven on earth that is God-breathed. Brightest blues, clearest waters, and freshest greens to take you away from the illogical madness of sadness and an urban chaos that can overwhelm.

Although I feel as though I have let a nation down and know that some of my die hard fans and friends are bummed out on my behalf, beyond my ability to do the job there is the reality of a larger strategy at work and priority markets to consider that is beyond the control of one’s individual pursuit. There was also a resource and logistics factor which made my PR efforts challenging, but most importantly I’m not even sure if it would have made a difference because the final shortlist is looking to be market-driven.

I think that the other Top 34 applicants who did not proceed further must recognize that the Best Job in the World isn’t a personal validation mechanism but a strategic PR campaign for the Islands of the Great Barrier Reef. Not going through to the Top 16 is merely a punctuation that now opens new doors for our grand stories to continue its course.

So some people are wondering where I’ll be going from here? I am planning to give the U.K. another look-around before exploring the possibility of going to Shanghai. Depending on where I’ll be and how the bank account looks, I’ll either be a brain-for-hire or I’llĀ  be fiddling with my personal projects of “hopefully” sharable genius. As for losing the opportunity to enjoy all the sun and sea in Queensland, I plan to visit should one of my previous rivals gets the job. Hopefully that’s when I’ll get to hug a koala for real! :)

Categories: Australia, Island Reef Job, Travel Tags: